The Victoria’s Secret Fashion Show is making its highly anticipated return in 2024, promising a completely reimagined experience. After a hiatus aimed at redefining its brand identity, the iconic event is back. This time, it’s shedding its past persona to embrace a new era of inclusivity, storytelling, and artistic expression. Forget what you thought you knew; the Victoria’s Secret Fashion Show 2024 is set to be a groundbreaking celebration of fashion, culture, and individuality, blending cinematic documentary with a spectacular runway event. We’ll dive into everything you need to know, from the new format and superstar cast to where you can watch this landmark show.
Key Takeaways
- A New Era: The 2024 show marks a significant shift from the previous format, focusing on storytelling, inclusivity, and celebrating global creatives.
- Hybrid Format: The event will be part documentary, part epic fashion show, offering a deeper look into the creative process.
- Global Talent: The show features the “VS20,” a collective of 20 innovative global creatives who will help shape the four fashion curations from London, Lagos, Bogotá, and Tokyo.
- Superstar Power: Expect to see iconic Angels like Gisele Bündchen, Adriana Lima, and Candice Swanepoel alongside a new generation of diverse models.
- Streaming Premiere: The show will premiere exclusively on Amazon Prime Video on September 26, 2024.
What is the New Victoria’s Secret Fashion Show Format?
The Victoria’s Secret Fashion Show 2024 is more than just a runway; it’s a feature-length film titled “The Tour ’23.” This innovative format moves beyond the traditional catwalk to blend high-fashion with compelling documentary-style storytelling. The goal is to take audiences behind the scenes, offering an intimate look at the creative journey of the designers, models, and artists involved. It represents the brand’s commitment to evolving and connecting with its audience on a deeper level.
The documentary portion will spotlight the “VS20,” a group of 20 global creatives tasked with developing fashion concepts. This new approach allows for a richer narrative, showcasing the inspiration and hard work that goes into creating the show’s spectacular moments. The finale will culminate in a live-streamed fashion event, bringing the creative visions to life in a grand spectacle. This hybrid model signals a new direction for the brand, one that values process as much as the final product.
From Runway to Documentary: A Major Shift
Why the change? Victoria’s Secret has been on a journey of transformation. The brand recognized the need to move away from a singular, often criticized standard of beauty. This new format is a direct response to that, aiming to celebrate a wider range of voices, bodies, and stories. By focusing on a global collective of artists, the show is actively working to create a more inclusive and authentic narrative. This shift allows the brand to champion women’s stories and artistic visions from around the world, making the Victoria’s Secret Fashion Show 2024 a platform for global creativity. You can read more about brand evolutions on platforms like truefashionstory.comBlog.
When and Where to Watch the 2024 Show
Mark your calendars! The reimagined Victoria’s Secret Fashion Show 2024, presented as “The Tour ’23,” will premiere exclusively on Amazon Prime Video. The global release date is set for Tuesday, September 26, 2024. This partnership with a major streaming service makes the event more accessible than ever before. Viewers from around the world can tune in simultaneously to witness the brand’s new chapter unfold.
The choice to stream on Prime Video is a strategic move. It allows Victoria’s Secret to reach a massive global audience outside the confines of traditional broadcast television. This digital-first approach aligns with how modern audiences consume content, giving them the flexibility to watch from anywhere, on any device. Following the premiere, select items from the show’s collection will be available to shop on both Victoria’s Secret’s website and its dedicated storefront on Amazon, creating a seamless “see now, buy now” experience.
Who Are the “VS20” Global Creatives?
At the heart of the show’s new identity is the “VS20,” a dynamic group of 20 innovative global creatives. These artists, designers, and filmmakers have been chosen to shape the vision of the Victoria’s Secret Fashion Show 2024. They hail from four key cities: Bogotá, Lagos, London, and Tokyo. Each city’s collective is tasked with creating a unique fashion curation that reflects their cultural perspective and artistic sensibilities. This initiative is a powerful statement about the brand’s commitment to fostering global talent and diverse storytelling.
The Four Fashion Hubs
- Bogotá: Known for its vibrant art scene and rich cultural heritage.
- Lagos: A powerhouse of African fashion and creativity.
- London: A global center for avant-garde design and innovation.
- Tokyo: Renowned for its unique street style and cutting-edge fashion.
By empowering these creatives, Victoria’s Secret is stepping back and allowing new, authentic stories to take center stage. The documentary part of the show will delve into their processes, giving viewers a real sense of their passion and vision.
A New Generation of Designers
This group includes a wide array of talents, from established names to emerging stars. For example, the Lagos hub features designers like Bubu Ogisi and Korty Eo, who are known for their bold and narrative-driven work. In London, Supriya Lele brings her unique blend of Indian heritage and British minimalism. This focus on diverse creators ensures the Victoria’s Secret Fashion Show 2024 will be a rich tapestry of styles and perspectives, far removed from the monolithic vision of the past. It’s a celebration of fashion as a form of personal and cultural expression.
Which Models Are Returning for the Show?
One of the most exciting aspects of the Victoria’s Secret Fashion Show 2024 is the return of some of its most iconic faces. The show will feature a mix of legendary “Angels” and fresh, diverse talent, bridging the gap between the brand’s past and its future. This blend ensures that longtime fans will see familiar favorites while welcoming a new generation that reflects the brand’s evolved identity.
Legendary Angels Back on the Runway
- Gisele Bündchen: The Brazilian supermodel, who last walked for the brand in 2006, is making a monumental return.
- Adriana Lima: A veteran Angel, Lima’s powerful presence is synonymous with the show’s legacy.
- Candice Swanepoel: Known for her classic runway walk, Swanepoel is another beloved Angel making a comeback.
- Naomi Campbell: The iconic supermodel will also grace the runway, bringing her legendary status to the reimagined event.
New and Diverse Faces
Alongside these legends, the show will feature a diverse cast of models, including Adut Akech, Hailey Bieber, and Paloma Elsesser. This inclusive lineup is central to the brand’s new mission. Models of different sizes, ethnicities, and backgrounds will walk the runway, showcasing a more realistic and celebratory vision of beauty. This move is a clear signal that Victoria’s Secret is committed to representation and reflecting the true diversity of its customers.
Comparing the Old vs. New Fashion Show
The Victoria’s Secret Fashion Show 2024 is not just a comeback; it’s a complete reinvention. The differences between the old and new formats are stark, reflecting a fundamental shift in the brand’s philosophy and its place in the cultural conversation. The table below highlights the key changes that define this new era.
|
Feature |
Old Victoria’s Secret Fashion Show |
New “The Tour ’23” (2024 Show) |
|---|---|---|
|
Core Concept |
An exclusive, aspirational runway spectacle featuring “Angels.” |
A global celebration of creativity, part documentary, part fashion show. |
|
Primary Focus |
Showcasing lingerie on a singular, idealized body type. |
Storytelling, artistic process, and celebrating diverse female voices. |
|
Talent |
A select group of supermodels known as “Victoria’s Secret Angels.” |
A mix of iconic models and the “VS20,” a collective of global creatives. |
|
Representation |
Limited diversity in body size, ethnicity, and identity. |
Emphasis on inclusivity, featuring models of all shapes, sizes, and backgrounds. |
|
Format |
A live-to-tape broadcast on network television. |
A feature-length documentary film premiering on a global streaming platform. |
|
Narrative |
Focused purely on the spectacle and fantasy of the runway. |
Delves into the behind-the-scenes journey of the artists and designers. |
This evolution shows a brand that is listening to its audience and adapting to a world that demands more authenticity and inclusivity from its fashion leaders.
What Happened to the Original Fashion Show?
The original Victoria’s Secret Fashion Show was a cultural phenomenon for over two decades. However, it was canceled in 2019 after years of mounting criticism and declining viewership. The show’s narrow and often exclusionary beauty standards felt increasingly out of touch with contemporary conversations about body positivity and diversity. Viewership plummeted from nearly 10 million in 2013 to just 3.3 million in 2018, a clear sign that audiences were losing interest in its outdated formula.
Furthermore, the brand faced significant public backlash related to controversies surrounding its parent company and executive leadership. These issues, combined with the rise of more inclusive competitor brands, created a perfect storm that made the show’s continuation untenable. The decision to cancel was a necessary step for Victoria’s Secret to pause, reflect, and begin the difficult work of rebuilding its brand image from the ground up. This hiatus set the stage for the reimagined Victoria’s Secret Fashion Show 2024.
The Vision Behind “The Tour ’23”
The vision for “The Tour ’23” is to position Victoria’s Secret as a global champion of women’s stories. By turning the spotlight onto a diverse group of international creatives, the brand is aiming to create a platform that celebrates artistry and individuality. It’s about more than just selling lingerie; it’s about fostering a community and telling stories that resonate with women everywhere. The brand is moving from dictating a single ideal to celebrating a multitude of them.
Raúl Martinez, the EVP and Head Creative Director at Victoria’s Secret, has emphasized that this new event is an “expression of the transformation of the brand.” The goal is to connect with customers on a deeper, more emotional level. By blending fashion, film, and culture, the Victoria’s Secret Fashion Show 2024 aims to be a thought-provoking and inspiring event that reflects the new direction of the company. It’s a bold and ambitious undertaking that seeks to redefine what a fashion show can be. For more insights on fashion marketing, check out resources like truefashionstory.comBlog.
Conclusion: A New Chapter for Victoria’s Secret
The Victoria’s Secret Fashion Show 2024 is poised to be more than just a spectacular event; it’s a powerful statement of intent. By stepping away from its past and embracing a future built on inclusivity, storytelling, and global creativity, Victoria’s Secret is embarking on a new and exciting chapter. “The Tour ’23” represents a thoughtful and ambitious effort to reconnect with audiences by celebrating the diverse voices and visions of women around the world.
Whether this grand experiment succeeds in fully transforming the brand’s image remains to be seen, but the direction is promising. By bringing back iconic Angels alongside a new generation of diverse talent and handing the creative reins to global artists, the brand is showing a willingness to evolve and listen. On September 26, the world will be watching to see this new vision come to life.
Frequently Asked Questions (FAQ)
What is the Victoria’s Secret Fashion Show 2024 release date?
The show, titled “The Tour ’23,” will premiere on Amazon Prime Video on Tuesday, September 26, 2024.
Will the original Angels be in the 2024 show?
Yes, iconic Angels like Gisele Bündchen, Adriana Lima, and Candice Swanepoel are confirmed to be part of the show, alongside supermodel Naomi Campbell.
How is the new show different from the old one?
The new show is a hybrid format, part documentary and part fashion show. It focuses on inclusivity, global creativity, and storytelling rather than just the runway spectacle. It features a diverse cast of models and highlights the work of 20 global creatives.
Why was the Victoria’s Secret Fashion Show canceled?
The show was canceled in 2019 due to declining viewership and widespread criticism of its narrow beauty standards and lack of diversity. The brand took a hiatus to undergo a significant transformation.
Where can I watch the Victoria’s Secret Fashion Show 2024?
You can watch the show exclusively on the Amazon Prime Video streaming service.
